Launch Event
2024
TAG Heuer × Porsche
Exclusive launch above the rooftops of Munich
Dealer Conference
2025
Stellantis Dealer Conference
Major project at Opel plant Rüsselsheim – planning, design and implementation of over 14,000 m² for 11 brands in just one week.
Area
14,000 m²
Brands
11 Brands
Location
Rüsselsheim
Setup Time
1 Week
About the Event
For the Stellantis Dealer Conference 2025, we covered a total area of over 14,000 m² at the Opel plant in Rüsselsheim, divided into two halls. Content from 11 brands, each with their own design requirements, was integrated into a cohesive overall experience.
14,000+
Square Meters
11
Brands
4
40-ton Trucks
1,300
Visitors/Day
Scale, Brand Diversity & Precise Direction
Over 14,000 m², two halls were equipped with brand-specific zones, individual design elements and coordinated media displays. Within one week, the team installed freight from four 40-ton trucks.
- Over 14,000 m² coverage in two halls
- Four 40-ton trucks of material delivered on schedule
- 11 brands with their own designs & individual elements
- Central control for lighting, sound and video
- Modular solutions for quick adjustments
Challenges & Solutions
The biggest challenge was the amount of material and the limited time for setup and commissioning.
Time-Critical Setup
Schedule and slot planning for four 40-ton trucks, coordinated material logistics and meticulous setup plans for on-time completion.
1,300 Visitors Daily
Pathways for approximately 1,300 daily visitors plus open day planned with clear wayfinding system.
11 Brands, One Concept
Different corporate design requirements integrated into a consistent, high-quality overall image.
Strict Access Requirements
Compliance with strict access requirements for personnel and suppliers through central project management.
Modular for Future Events
All stand systems were designed so they can be stored after the event and reused for future events. This reduces costs and conserves resources.
- Modular construction for flexible reconfiguration
- Transparent calculation per brand
- Storage for future events
- Sustainable material selection
Planning a Dealer Conference or Large-Scale Event?
We realize exhibition projects of any scale – from 20 to 14,000 m². Modular systems, predictable costs, one point of contact.
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